Newsnight's Justin Rowlatt agreed to live as ethical a lifestyle as possible for a whole year.
Why? You might well ask.
Apparently the aim was to deliver revelations to viewers about the importance of green issues. Stop me if I'm pushing the margin here, but I think that most people are aware that humans are maxing out their environmental credit card.
Now the year-long experiment has ended - how much of taxpayers' money has it cost, BBC? - so does Justin think the project has done the job it set out to do? Or is it just a vacuous stunt? What could Justin's time have been better spent on?
Newsnight has just lost the equivalent of 2 full-time reporters because of the BBC news cuts. If I was Peter Barron, I'd suspect the governors and senior management had been watching Justin's slots.
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