This is always an irritation. Can't get anyone into the studio in time? Interview your boss. Can't find anyone who wants to talk to you? Interview your boss. The only expert who can actually comment knowledgeably is stuck in a meeting all afternoon? Interview your boss.
Prime example on the Today programme this morning. Sports reporter talking about an FA management review report gave a tiny amount of information about what was actually in the report, and then spent most of his time interviewing the BBC's sports editor (who does what, exactly? Nobody seems to know) about the significance. Do we care what he thinks? Why not give us more info about what the report says? You are, after all, a reporter. Oooh, radical idea.
Thursday, 31 May 2007
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